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Moving you from where you are to where you want to be

 
 

Creative Solutions Begin with Connection

ABW Building Bridges is a collaborative sports family led by Alfred B. White. We are your connection to the sports world. We collaborate with athletics leaders and administrators to design unique solutions to reach their fans and grow their brand. We facilitate relationships to help companies establish themselves in the collegiate sports market and work to design partnerships that align values and goals.

 

Personable, Creative, Energetic

Hi, I’m Alfred White, better known as ABW to my friends. I’ve lived the dream, spending 40 years in intercollegiate and professional athletics administration. I’m a team builder, strategic planner, and implementer. But most of all, I’m a connector. I have built a sports family over these last four decades, and I thrive on developing collaborative partnerships that lead to meaningful progress. 

 Customized + Comprehensive Services

We’ve had to solve a lot of problems, manage a lot of shifts and change, and figure out how to win in business even when we weren’t winning on the field. We don’t want to claim we’ve seen it all, but … we’ve seen a lot! We hope our experiences can help inform your future decisions. Here are a few of the areas we could collaborate:

 
 

Sales, Marketing + Promotions

How do we cultivate the next generation of fans and season ticket holders? Could we benefit from a corporate hospitality program? Do we need to design a new premium seating program?

 
 

Media Rights Negotiations + Licensing

What are our live game, digital and other rights worth? What compliance issues do we need to consider? How do we maximize our value in negotiations?

 
 

Partnership Development + Management

What are our potential partners and what value do we bring one another? How do we grow and sustain each relationship? How much revenue do we need to generate from sponsors and partners?

 
 

Strategic Planning + Problem Solving

What is our big vision and what are the near-term steps we should take to get there? What new opportunities are on the horizon that we should consider?  

  • Alfred is one of a kind!

    “I had the opportunity to work for Alfred at the NCAA many years ago. Alfred knew exactly where to go and who to speak with to get things done. He has an intuition that can’t be taught. Alfred is sincere, knowledgeable, tenacious in an understated way, trustworthy and will do anything to get the job done. His breadth of knowledge across sports business, particularly in college athletics, would be an asset for any organization or individual. In addition, his ability to build relationships with people, makes you quickly think you’ve known Alfred for your entire life.”

    — TIM LYNDE
    Senior Associate Commissioner - Brand Marketing, Atlantic Coast Conference

  • Alfred is a change agent.

    “He understands the importance of relationships and the nuances of consensus building. In the almost 20 years of working, connecting, and collaborating with Alfred, there is no one I trust more to help solve a challenge or issue. He will bring a strategic and thoughtful approach that will achieve the desired outcome or result.”

    — ROY BROWN
    Deputy Director of Athletics, University of Illinois Springfield

  • Alfred is a wealth of knowledge.

    “I am truly grateful that my path crossed with Alfred White during our time working together at the College Football Playoff. During that time, I quickly learned that there truly wasn't a person that he didn't know in the business, and if he didn't know them he knew someone that did. Because of Alfred's knowledge, experience and connections, we were able to drive significant business to the CFP. On top of that, Alfred is the consummate professional and leader, and his desire to execute in business with integrity is unmatched. I know that Alfred would bring tremendous value to any organization looking for strategic vision, connections to the right decision-maker or advice on getting a deal over the finish line.”

    — BEN HABERN
    Assistant Director - Operations, QuintEvents

Let’s Connect!